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In 1996, while walking along the rails of the Long Island Railroad, I happened to glance up and catch the sun's reflection on two large pane windows in an old industrial building. Through the glare I noticed that the space was empty. Curious, I walked to the front of the building and noticed that the New York subway also ran in front of this building. Staring at the facade, and hearing the screeches of the N train passing by over my head, I caught my breath, and made my way to the superintendents office to inquire about the space. I was preparing myself for the sure let down when the superintendent opened the doors and I looked out of the large windows down at the tracks of the Long Island Railroad. My intrigue led me to discover that two floors in this old industrial building were vacant and remarkably available for rent. Instantly, I decided to make this my studio in New York City.

Today, at the foot of the Queensboro Bridge, overlooking the skyline of midtown Manhattan I design my limited edition wristwatches. Inspired by the treasures I still find walking along the railroad tracks of my backyard, my work includes large wall clocks and a series of "Pendulariums"- large oxidized boxes that hold as many as 20 pendulums and second hands-.

Thanks to your loyalty and continued support over 400 galleries and museums are currently showing this work.

I was born in 1960 in Montevideo, Uruguay. An exhibit of Alexander Calder's work gave me my first, and longest-lasting influence in art. After the show I went home, painted my first "sunny-side-ups", and converted them into clocks. I was seven years old.

By ten I was painting the glass of my watch with beautifully-colored markers. In the process I also managed to decorate my shirt sleeves - an art project my mother did not appreciate. I made my first seconds-meter-machine at age fourteen. It had an old, enameled face with only one hand ticking the seconds away. Below it a sign read: Ars Longa, Vita Brevis ( Art Lasts, Life is Brief). It could not have been more apropos for a young artisan who is still, today, fascinated by the integration of art and time.

From 1985 to 1990 I attended the School of Liberal Arts in Montevideo, where I experimented with photography, video art and sculpture. It was there I conceived and built my signature work, the Slow Reading Clock: a piece comprised of three, one-handed dials, each dial reading the hours, minutes, and seconds respectively. It was a natural step toward the beginning of my company, Watchcraft (R)....

But alas, vita brevis... so between family and work, I still manage to find a few moments "on the dial" to experiment with photography, and if I can, get my shirt sleeves dirty with something new.

Today a line of more than 100 unique watches are crafted in my New York City studio. Watchcraft (R) is represented by over 400 galleries, and museum stores around the world.





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Watchcraft Slow Reading Clock
Watchcraft Slow Reading Clock
List Price: $389.95
Artloft's Price: $324.95
You save $65.00!

Watchcraft Slow Reading Clock

Each clock is read one at a time; Hour first, Minute second and Seconds last

The Slow Reading Clock is an invitation to embrace "non-immediacy". To accurately read what at first appear to be three different clocks, one must pause and look attentively. To reconstruct what has been deconstructed, one must stop and think. When we are done with the puzzle, though, the result is obsolete. From the moment we try to know what time it is until we find out, time has already changed.

Eduardo Milieris